About Michael Kuech and Kristel De Groot
Kristen and Michael are co-founders of Your Super, a next-gen industry leader in plant-based living. They sell products that have the nutritional power of fresh produce and the convenience of supplements.
The company was founded when Michael was playing tennis at the semi-pro level, and was diagnosed with cancer at age 24. He educated himself on cancer causes and prevention, resulting in a strict plant-based diet. Kristel made superfood mixes to assist in his recovery, and he experienced a dramatic shift in health, clarity and energy levels The two created Your Super, a direct to consumer company in Berlin. The customer base quickly diversified worldwide to include an outpost in Venice, California. Your Super recently raised $5 million in Series A funding in the US.
Why You Should Listen
Your Super’s story is another unique example of how people arrive at food entrepreneurship in the plant-based space via many different paths. In this conversation we get into:
How Michael and Kristel were able to take their passion for plant-based living and create a global direct to consumer brand around it.
How Your Super and their superfood mixes help kick-start people’s health journey in parts of the U.S. where healthy food may not be so abundantly available.
What makes their superfood mixes high quality and their commitment to transparency in sourcing ingredients and caring about the communities they come from.
The healthy eating mission that drives Michael and Kristel, and their journey as first time entrepreneurs.