Nowadays

Clean Label, Delicious, Nutritious Plant-Based Meat is The Future

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About This Episode

Max Elder is the co-founder and CEO of Nowadays, a venture-backed foodtech startup making plant-based meats with only a few simple ingredients and unparalleled nutritional profiles.

Max has consulted across the global food value chain on long-term strategy and innovation projects with seed companies, ingredient companies, CPG companies, foundations with a nutrition or ag focus, industry groups, and more. Max has written for, or been quoted in, The New York Times, The Guardian, NPR, The World Economic Forum, Quartz, Forbes, Fast Company, and many others.

He has published in peer-reviewed journals and books; his research is taught at universities around the world; and he speaks globally on issues related to our food system. Max sits on the advisory boards of FoodShot Global and Food Systems for the Future. He studied at both Kenyon College and Oxford University.