About Madeline Haydon
Madeline Haydon is the Founder and CEO of the fast-growing brand nutpods, a dairy-free creamer made from a blend of almonds and coconuts. Launched with a successful Kickstarter campaign in late 2013, Madeline perfected the commercial recipe and then brought the product to market in Seattle-area retailers and on Amazon.com in mid-2015. nutpods was awarded “Editor’s Pick” at the Natural Products Expo in 2015 and Madeline’s success online resulted in a panelist position for her at the 2016 Specialty Food Association Conference on E-commerce Strategy. nutpods continues to be a Best-Seller and Amazon’s Choice in its category on Amazon.com.
Madeline has been an innovative leader in this formerly sleepy category of processed creamers with nutpods, a clean ingredient, completely unsweetened product with three flavors: Original, French Vanilla, and Hazelnut. The high quality of the product has created a cult-like following among Vegans, Plant-Based followers, the Paleo community, and health-conscious consumers in general. nutpods is Certified Vegan, Gluten-Free, and OU Kosher, and is Whole30 Approved and non-GMO Project Verified.
Why You Should Listen
In this episode, Madeline and I discuss the following:
- The story behind what inspired Madeline to create a dairy-free creamer.
- The various challenges the company faced in its early stages.
- The role of social media in growing a brand.
- how nutpods continues to outpace the competition.
Madeline believes that starting with a great product is key to any successful business, to learn more about Nutpod’s incredible story and how they continue to maintain their quality and mission as they grow, listen in.