Lupii

Offering a New Perspective on Protein

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About Lupii

Lupii is here to offer a new perspective on protein. Tapping into Lupini power, Lupii makes tasty, sustainable, plant-based fuel that will keep you running like a boss. Lupii’s lupini powered bites are a tasty, healthy, on-the-go addition to your busy day. 

This podcast features a conversation with Isabelle Steichen, the co-founder and CEO of Lupii.  Isabelle grew up in Luxembourg and moved to the US in 2013. She transitioned to a plant-based diet at the same time, driven by ethical, environmental, and health reasons. Since moving to NYC, Isabelle worked closely with founding teams for various early stage VC backed startups in the food and tech space. As a long time passionate vegan, certified in plant-based nutrition from e-Cornell, as well as the creator of the Plantiful Podcast, she is now combining her startup background with her desire to spread plant based eating with her new business Lupii. 

Topics covered:

  • What makes lupini beans so special and why has it taken so long to come to the U.S.

  • Why Isabelle launched a food company built around this ingredient.

  • Her choice to launch a product in the energy bar category.

  • Lupii’s launch and  Go to Market strategy.

  • The Lupii brand and how they are positioning their products in a crowded and competitive food category + a whole lot more.