Liz Dee

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About Liz Dee

Liz Dee has worked in the food industry for over a decade. She is a co-president of Smarties Candy Company, makers of the iconic Smarties candy roll. Liz is co-founder and CEO of Baleine & Bjorn Capital. Liz is the founder of Vegan Ladyboss.

Why You Should Listen

Liz Dee is the Co-President and Co-Owner of Smarties Candy Company, CEO of Baleine & Bjorn Capital, a firm that’s committed to investing in companies creating superior plant-based and cultured products, and Founder of Vegan Ladyboss, a global collective that works to empower and support vegan women in advancing their careers and animal advocacy. 

During this fast-paced conversation in which we cover a lot of ground, Liz and I get into:

  • What it was like growing up in a family of candy makers and how an assignment for Smarties led to Liz’s decision to go vegan.

  • Why she decided to launch an investment firm that focuses on the plant-based and “clean meat” space.

  • The growth of Vegan Ladyboss and how it is helping empowering women across the world.

I thoroughly enjoyed this conversation with Liz and walked away feeling incredibly inspired and hopeful for the future of the plant-based space. To learn more about how Liz has transformed her passion for advocacy into an impactful career and powerhouse new organization for women, listen in.


People/Companies/Resources Mentioned in This Episode


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