Eat The Change

Seth Goldman on Beyond Meat, Innovation, and Scaling



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About This Episode

Seth Goldman is Founder of Eat the Change®, a platform to inform and empower consumers to make dietary choices aligned with their concerns around climate and health. Seth is also the Co-founder of PLNT Burger, Honest Tea and Chair of the board of Beyond Meat. He has been widely recognized for his entrepreneurial success and impact, including Ernst & Young’s Entrepreneur of the Year in Greater Washington, the Washington DC Business Hall of Fame, Beverage Industry magazine’s Executive of the Year, Beverage World’s #1 Disruptor and Partnership for Healthier America’s CEO of the Year. 

Topics covered

  • Beyond Meat's partnerships with McDonald's, Yum! Brands, and PepsiCo.

  • Launch of the new brand and platform, Eat The Change.

  • Seth Goldman's theory of change.

  • Decentralized, local food economies vs. centralized, global food supply chains.

  • Technology innovation in food: benefits and pitfalls of making decisions driven by efficiency and scale.

  • Effectiveness of market solutions vs. policy solutions.

  • Cell-based meats vs. plant-based.

  • Beyond Meat’s efforts to improve on products and make them nutritionally superior, without compromising taste.

  • What gives Seth hope and his vision for the food system in 2050.