About Bruce Friedrich
Bruce Friedrich is the Executive Director and Co-Founder of the Good Food Institute or GFI, a non-profit that is working to transform animal agriculture by promoting the development of innovative alternatives to meat and seafood.
Why You Should Listen
Bruce has been a guest on episode three of the #EatForThePlanet podcast and introduced us to GFI’s work with plant-based meat companies and cellular agriculture, or clean meat, startups.
In this conversation, Bruce and I dive deep into:
What it will take to transform our current food system into a more just and sustainable one.
Policy hurdles and consumer perception of clean meat.
How growing awareness has helped benefit the meat alternative market
why he doesn’t believe subsidies for the meat and dairy industry need to change for alternatives to become price comparable.
If you are as fascinated with the growing plant-based and clean meat market as I am and looking to understand more about the forces at play that can make or break it’s future, listen in!