About Bruce Friedrich
Bruce Friedrich is the Executive Director and Co-Founder of the Good Food Institute or GFI, a non-profit that is working to transform animal agriculture by promoting the development of innovative alternatives to meat and seafood.
Why You Should Listen
Bruce has been a guest on episode three of the #EatForThePlanet podcast and introduced us to GFI’s work with plant-based meat companies and cellular agriculture, or clean meat, startups.
In this conversation, Bruce and I dive deep into:
- What it will take to transform our current food system into a more just and sustainable one.
- Policy hurdles and consumer perception of clean meat.
- How growing awareness has helped benefit the meat alternative market
- why he doesn’t believe subsidies for the meat and dairy industry need to change for alternatives to become price comparable.
If you are as fascinated with the growing plant-based and clean meat market as I am and looking to understand more about the forces at play that can make or break it’s future, listen in!
People/Companies/Resources Mentioned in This Episode