Brian Kateman

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About Brian Kateman

Brian Kateman is cofounder and president of the Reducetarian Foundation, a non-profit organization dedicated to reducing consumption of meat, eggs, and dairy to create a healthy, sustainable, and compassionate world. Brian is the editor of The Reducetarian Cookbook (Hachette Book Group: September 18, 2018) and The Reducetarian Solution (Penguin Random House: April 18, 2017). His writings have appeared in dozens of media outlets including The Atlantic, Quartz, The Los Angeles Times, The San Francisco Chronicle, The Washington Post, Vox, and The New York Daily News. He is an instructor in the Executive Education Program at the Earth Institute Center for Environmental Sustainability at Columbia University. He lives in New York City with his fiancé Isabel and rescue dog Tobey.

Why You Should Listen

Concerns around health and animal-welfare as well as growing knowledge about the environmental impact of industrial animal agriculture are largely responsible for this shift towards plant-based foods, but increasingly we are seeing that people and their diets don’t squarely fit into any one label. This is exactly what motivated Brian to start the Reducetarian Foundation.

While not everyone may agree, the reality is the label you wear is much less important than the impact you can have by simply leaving animal products off your plate. In this conversation, Brian and I discuss whether labels that focus on restriction are effective at creating change. He also talks about his journey launching the Reducetarian Foundation and how it led to a book, conference series, and even a forthcoming documentary.

Brian has turned the simple idea of eating less meat into his mission. To learn more about how he plans to unite anyone who wants to see the end of factory farming and burst the vegan bubble, listen in.

People/Companies/Resources Mentioned in This Episode

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