About Asher Brown
Asher is the founder of Pollution.tv, a mission-driven content agency in Los Angeles, and co-founder of the non-profit Switch4Good. He is one of the leading video producers in the plant-based space, with clients like Beyond Meat, Gardein, So Delicious, Follow Your Heart and Veggie Grill, an award-winning director, and an aspiring marathon runner.
Why You Should Listen
I recently got to speak with Asher at pollution studios and see where all the magic happens first hand. While you might not be familiar with the name Pollution, there’s a good chance you’ve seen a music video they’ve produced or a campaign for a plant-based food company like Follow Your Heart, Veggie Grill, and Beyond Meat. Coming from the media world, I love nothing more than getting to sit down and pick the brain of someone like Asher who has made their career finding interesting and creative ways to help brands tell their stories.
In this conversation we cover:
The important role different types of media play in engaging today’s consumer.
The best strategies brands can use to build a following and develop their unique story.
Switch4Good, which was started in collaboration with olympian Dotsie Bausch, an organization that promotes the idea top athletes don’t need to consume dairy to be strong.
Social media best practices and future trends for marketing that can help amplify the reach of plant-based brands.
People/Companies/Resources Mentioned in This Episode
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